Why Choosing the Right Social Media Platform Matters: Why Facebook Wins for Landscaping Businesses

When most small business owners think about social media marketing, they imagine they need to be everywhere — Facebook, Instagram, TikTok, Twitter, Pinterest… and the list keeps growing. But the truth is: spreading yourself thin across every platform is a mistake, especially if you're a service-based business like landscaping.

The key isn’t to be everywhere. It’s to be where your customers already are.

Why Facebook is King for Landscaping Businesses

Let’s break it down simply: If you're offering landscaping, lawn care, or home improvement services, you’re not trying to impress 19-year-olds. You're trying to reach homeowners.

And who owns homes?

• Not college students.

• Not most Gen Z.

• It’s people aged 35 and up — the same people who are most active on Facebook.

In fact, Facebook’s core user base is made up of adults aged 35–65+, many of whom:

• Own homes

• Have disposable income

• Actively look for service providers through social media or referrals

Prioritizing Facebook = Smart Marketing

When you put your energy into Facebook marketing — instead of trying to build a TikTok following for a Gen Z crowd who doesn’t own property — you're:

• Showing up exactly where your ideal customer scrolls every day

• Taking advantage of Facebook’s local groups and marketplace features

• Benefiting from word-of-mouth referrals and local reviews

• Reaching decision-makers — like homeowners and even HOAs

Why Instagram & TikTok Aren’t Always the Best Fit

Sure, they’re popular. But popularity ≠ profitability.Younger audiences on Instagram and TikTok love pretty pictures — but they’re often renters, students, or simply not in the market for yard work or landscaping services.

If you're trying to sell $1,000+ landscaping packages, you're wasting effort marketing to someone who doesn’t even have a yard.

How to Win on Facebook

• Post regularly with photos of your recent jobs

• Join local community groups and answer questions

• Encourage happy clients to leave reviews

• Use Facebook Ads to target homeowners by zip code, age, and interests

Final Takeaway

If you're a small business especially one offering home services don’t chase trends instead focus on chasing results.

And those results live on Facebook. Because that’s where the homeowners are.

Need help setting up a strong Facebook marketing plan? At KPX Digital, we help businesses like yours show up where it matters most. Let’s talk.